SMO Foundations
- Platform selection
- Audience and competitor research
- Brand voice and objectives
Practical · Interactive · Industry-oriented
Practical SMO & Social Media Earning Skills
Industry-oriented social media training covering strategy, content, growth, client delivery and monetisation. Learn through guided practice, real assignments and a portfolio project—not theory alone.
Career outcomes
What you will be able to do
Build complete platform-specific social strategies
Plan calendars, creatives, captions and short videos
Manage communities and brand reputation
Read analytics and improve campaign performance
Price and deliver professional SMO retainers
Build a portfolio-ready 30-day social campaign
Complete syllabus
SMO course curriculum
Content Strategy
- Content pillars and calendars
- Hooks, captions and calls to action
- Creative briefing
Design & Short Video
- Practical Canva workflow
- Reels planning and scripting
- Brand consistency
Publishing & Community
- Scheduling and optimisation
- Comments, DMs and reputation
- Community growth
Campaign Basics
- Organic and paid campaign planning
- Audience targeting concepts
- Lead-focused landing flow
Analytics & Improvement
- Reach, engagement and conversion
- Monthly reports
- Testing and optimisation
Client Management
- Onboarding and approvals
- SMO packages and pricing
- Content presentation
Earning & Portfolio Project
- Freelance proposals
- Agency and job opportunities
- Complete 30-day brand campaign
UserMindow Course Certificate
A course completion certificate is provided after completing the required modules, practical assignments and final portfolio project. It confirms training completion and is not a government degree or a guarantee of employment or income.